WHY WE DO IT


We started Culprit Underwear because we know that underwear is the soul of your outfit. It's the first thing you put on in the morning and the last thing you take off before making love.
If you feel an amazing surge of power from wearing a fresh pair of the most flattering underwear on the planet, it's because we spent two years on R&D crafting what we believe to be perfection in your pants. 
We also hate the way underwear is marketed. It's the same sh*t everywhere. Couples eating breakfast in bed on Valentine's day. Gaunt, emotionless & hairless models schilling bulge porn on sunset boulevard, or overpaid celebrities that do nothing to serve you except jack up the price of mediocre underwear with another man's name emblazoned on your crotch banner.
After starting as a production company, and making our first feature film, we decided it was time to f*ck sh*t up in apparel from the inside out. With a dream of setting the tone for the next decade to come: The Roaring 2020s.
No longer would we subject ourselves to lame patterns of cookie cutter crap, or so-called 'bold' patterns that wouldn't even work as Hawaiian shirts. We don't do this for the dollars, we do this because this is the only thing we get to truly call our own. There's no client to give us approval. No investors breathing down our necks. We do whatever the hell we want. And it's liberating. But not as liberating as setting fire to all your old, tattered pairs and stepping into a cloud of cock-flattering-comfort that's designed to be worn out at night, yet breathable for a plane ride, and supportive enough for a workout at the gym. So if you haven't already, it's time to grow a pair, and try a pair. 
And if you have any suggestions as to how we can improve or better serve you, we'd love to hear from you here: info@culpritunderwear.com