Why We Do It

We started Culprit Underwear because we know that underwear is the soul of your outfit. It's the first thing you put on in the morning and the last thing you take off before making love.

If you feel an amazing surge of power from wearing a fresh pair of the most flattering, stylish, and breathable underwear on the planet, it's because we spent two years on R&D crafting what we believe to be perfection in your pants.

We can’t stand the way underwear is marketed. It's the same sh*t everywhere. Couples eating breakfast in bed on Valentine's day. Gaunt, emotionless & hairless models schilling bulge porn on sunset boulevard, or overpaid celebrities that do nothing to serve you except jack up the price of mediocre underwear with another man's name emblazoned on your crotch banner.

Growing tired of creating content for brands with bad quality products and worse ideas for videos, we decided to rebel in the best way we knew how: founding Culprit with no one to answer to except ourselves. We’d create videos we'd want to watch, models we want to shoot, photos we want to stare at, and clothing we want to wear. Starting from the inside out, Culprit has started with underwear and will evolve to outerwear, growing our repertoire slowly to make sure each article is of the utmost quality and attention to detail.

We make underwear that's designed to be worn out at night, yet breathable for a plane ride, supportive enough for a workout, and supremely comfortable. So if you haven't already, it's time to grow a pair, and try a pair. 

And if you have any suggestions as to how we can improve or better serve you, we'd love to hear from you here: info@culpritunderwear.com