In 2018, men’s underwear brand Culprit left little to the imagination in this ad that objectifies everyone with a playfully offensive fantasy sweatshop where their underwear is allegedly made. People will be looking back on this 100 years from now and saying, “WTF?!”
As the end of the 2010s approaches, there’s one question is on everyone’s mind: what does the future of underwear hold?
With new innovations coming online like absorbent fabrics, temperature regulating panties, and even flatulence filtering underwear, one thing is for sure: underwear ads are only going to get weirder and wilder as we move into the 2020s.